Privacy Policy

1. Introduction & Who We Are

This privacy policy outlines how FBM GROUP LTD (“we”, “us”, “our”) collects, stores, uses and safeguards personal data belonging to all website visitors and customers (“you”). This policy applies to every interaction you have with our website, including product enquiries, online orders and customer support for our range of pet grooming brushes.

We operate as a registered UK business, fully compliant with the UK General Data Protection Regulation and Data Protection Act 2018. We provide services to customers across the United Kingdom and mainland Europe, and maintain clear, fair data handling practices for all individuals whose information we hold.

Data Controller Information
Company Name: FBM GROUP LTD
Registered Office: 54 Hillary Street, Walsall, England, WS2 9BS
Support Email: help@fbmpet.shop
Contact Telephone: +44 330 108 4405

2. Data We Collect From You

We only gather personal information you choose to share with us, and never collect unnecessary or irrelevant details. All data collected is limited to what is required to complete your orders and deliver reliable customer care.

• Personal Contact Details: Full name, email address, phone number and delivery address submitted via checkout or our contact form.
• Order & Purchase Records: Items purchased, order timelines, delivery notes and messages sent to our support team about pet grooming products.
• Anonymous Website Analytics: Non-identifiable browsing data such as device type, page visit times and site navigation patterns to improve our website experience.

3. How We Use Your Personal Data

Your information will only be used for legitimate business reasons directly connected to our pet product retail service. We will never sell, rent or pass your personal details to third parties for unrelated marketing activity without your clear consent.

• Process, validate and complete your orders, including arranging delivery to UK and European delivery locations.
• Reply to your product questions, after-sale requests and general support queries within our standard working hours.
• Maintain accurate business transaction records to meet UK commercial record keeping requirements.
• Troubleshoot service issues and refine our product range based on anonymous customer feedback trends.

4. Data Storage & Retention Timeframes

• Completed Order Data: Full order records including delivery and contact details will be retained for 6 years to meet UK financial record keeping rules. After this period all associated personal identifiers are permanently erased.
• Support Enquiry Data: Messages sent through our contact form are stored for 24 months from the date of your last interaction, then fully cleared from our systems.
• Anonymous Website Analytics: Non-personal browsing data is held for 12 months before being anonymised and aggregated.

5. Third Parties Who May Receive Your Data

We only share minimal necessary data with trusted service providers who support order fulfilment, all of whom are required to follow strict data protection rules matching our own standards.

• Delivery logistics partners: Only your name and delivery address are shared to arrange shipment of your pet grooming items.
• Accounting and record keeping providers: Limited transaction data for legal financial reporting purposes.
• Website hosting services: Basic anonymous traffic data to maintain stable website performance.

No third-party marketing companies will receive your contact information unless you explicitly opt in to receive product updates from us.

6. Your Rights Over Your Personal Information

Under UK data protection rules, you hold full rights to manage the personal data we store about you. You may submit a request to our support team at any time to exercise any of the following options:

• Request a full copy of all personal data we hold linked to your name or email address.
• Correct any inaccurate delivery, contact or order information we have stored.
• Request permanent deletion of all your personal records once no legal retention obligation applies.
• Withdraw any marketing communication opt-in consent at any point with immediate effect.
• Restrict how your data is processed while we review updates or corrections you have requested.

All data requests will be acknowledged within 7 working days and fully resolved within a maximum of 30 calendar days from receipt.

7. Website Cookies & Tracking

Our website uses basic functional cookies to keep your session active while browsing and completing checkout. These small data files do not store sensitive personal information such as payment details.

You can adjust your browser settings to block or delete cookies at any time, though some website functions such as saving cart items may work less smoothly if cookies are disabled.

8. International Data Transfers Within Europe

When delivering orders to European locations outside the UK, limited delivery address information may be shared with cross-border courier partners. All transfers follow official data protection rules for European Economic Area regions to ensure your information remains protected at all times.

9. Updates To This Policy

We may adjust this privacy policy occasionally to match updated legal requirements or changes to our service process. Any material updates will be published directly on this page for customers to review, with changes taking immediate effect once live on the website.